“If you drive a MINI in the US and your dealer hands you a swish new keyfob, don’t be surprised to find billboards talking to you. No, it doesn’t contain some sort of powerful hallucinogenic drug – if it did it wouldn’t just be billboards talking, but animals and cutlery – but instead an RFID tag that, when in range of the adverts, will tailor their message to you”…. <More>
Mini Cooper & RFID Technology Get Billboards Talking To You
