“Verizon Wireless officially went live with V Cast Mobile TV in 20 select markets today. The service, which is hosted a separate network by technology partner MediaFLO USA, is commercially rolling out in Western U.S. markets such as Albuquerque, N.M., and Denver, as well as some Midwestern markets such as Dallas and Kansas City.
Programming content will differ based on the broadcaster and channel. Specifically, MTV is offering live simulcast programming that mirrors its regular TV channel. ESPN is broadcasting live college football and basketball games. And just in time for March Madness, Fox and CBS both plan to offer NCAA games. Besides sports, news and popular TV shows, Fox also is offering its most popular programs such as “24” and “Prison Break” time-shifted from their regular TV timeslots. Besides its own March Madness games, the CBS channel also is showing soap operas, which it will time-shift so viewers may catch up with their favorite serials outside the 9-to-5 timeframe. The NBC channel is simulcasting “The Late Show with Jay Leno,” “Heroes” and “Friday Night Lights.” <More>
