No-holds-barred fight league prospers – Yahoo! News: “No-holds-barred fight league prospers By ADAM GOLDMAN, AP Business Writer
Tue Jul 11, 12:34 PM ET
“NEW YORK – Shortly after a group of investors bought the nearly bankrupt Ultimate Fighting Championship in 2001, the company put on a pay-per-view bout.
But the fight ran over its allotted time. Angry viewers didn’t get to see the conclusion.”