“The study rates interest of U.S. cellular subscribers in 22 cellular applications, including text messaging, downloading video clips, watching live TV on cell phones, email, and several location-based services (LBS). Overall, seven of the top 10 rated cellular applications are LBS. Among those of greatest interest to consumers are navigation assistance, location-based traffic and weather, and child tracking. The strong interest in LBS suggests that cellular carriers can increase revenues and customer loyalty through introduction of location-based services”.
Business Outlook: Strong Consumer Interest in GPS for Traffic, Nav, LBS
