“The disputed idea that mental exercise can turn back time has launched an industry
Nintendo and Posit are both profiting from the memory decline that is one of the more disquieting markers of aging. As baby boomers march toward senior citizenship, hiding their mental age may prove as important to them as concealing their gray hair. Nintendo says its recent emphasis on what it calls “gray gamers” already pushed second-quarter profits up eightfold”.
Chicken Soup For The Aging Brain
