Jajah just became Yawn, right?
The interesting parts are the pieces you find when you dig deeper.
- First, they have a business account. It’s just a regular Jajah account, but with a single bill. What it means, though, is that your employees can install any of the Jajah Plaxo, Outlook, Mac, or Firefox toolbars, and immediately start calling from within applications.
- Second, they provide a bunch of click to call buttons. Your customers can click to reach you from a web page, and your ordinary phone will ring.
- Third, they expose an API which you can use to integrate Jajah with any website or application.
- Fourth, scheduled calling. You can schedule phone meetings easily from within Jajah too!
By focusing on generating a volume of users with free calling between Jajah subscribers, Jajah is going to quickly create a large “community” of users. It will give them a user base to sell to quickly. More importantly, though, is that this community is actually a directory of numbers. To Jajah’s credit, they have a decent privacy policy which would prevent them from marketing this information to a third party.
