Call Center? That’s So 2004: “Americans, it seems, hate calling a help desk or customer service number to find an Indian on the line. Well, guess what, America? India doesn’t particularly want to talk to you, either. As India’s top companies get more sophisticated at taking over outsourced work from U.S. and European multinationals, they’re finding that the lowest end of the business — call centers — just doesn’t pay anymore. “Call centers have become commoditized,” says B. Ramalinga Raju, chairman of Satyam Computer Services Ltd…..”
Outsourcing shops are moving fast into higher-paying businesses
