“Back in late 1999, the town of Halfway, Oregon wasn’t looking for a sponsor. But a then-new internet startup called Half.com was looking for a gimmick — or, as Joshua Kopelman (Half.com’s CEO) called it, “recognition as ‘out-of-the-box’ thinkers.” They offered the town complicated packages (stock, internet access, free giveaways at the annual rodeo), and an implied series of long-term benefits, including a call center located right in town that would have translated to new jobs. In the end, the town received $110,000, 20 computers for its school, and a free town website”…..
What Ever Happened to Half.com, Oregon?
